Closing a sale requires a conversation of sorts. Messenger is where conversations happen… so!!
On the whole, consumers would rather chat in real-time with businesses than talk on the phone or email.
Businesses have the opportunity to scale conversations in Messenger thanks to chatbot automation.
If you need more numbers to showcase just how much room for conversation there is out there, 20 billion conversations happen every month between businesses and users on Messenger.
5 Benefits to Messenger Ads
When you send your Messenger ad traffic to an automation platform like MobileMonkey, which Digitalbeard uses for its chat marketing services, your business automatically receives a heap of contact information for all the people that strike up a conversation.
To give you a clearer idea of the lead contact data your business will receive by default from Facebook,this is what you can get your hands on:
When Messenger is the post-click experience for your Facebook mobile ad, you can rest assured in the knowledge that the experience is 100% mobile optimised.
After clicking the “Send Message” call-to-action button in the ad, possible customers are transported right into their Facebook Messenger mobile app or desktop browser Messenger inbox.
Nothing beats being approached in a personable and warm way. Using peoples’ names is absolutely priceless when it comes to sales and marketing.
Remember, using Facebook Messenger automation, you can personalise conversations with default Facebook user contact information such as name and location. If you want to take it a step further, you can bring positive leads through a conversation flow that has been designed for what they need or are looking for.
Personalising a conversation is easy! Simply use a smart chatbot builder which will funnel users to different conversation dialogues depending on the responses they select.
At the end of the day, every ad is going to be judged a success or flop by these metrics: lead volume, cost per lead, and sales.
It doesn’t matter how much they’re talked up… they need to deliver on all counts in order to deserve their credit.
So here’s where Facebook Messenger ads win the title of the best ad going!
The unique benefits of Facebook Messenger ads include: