SEO and PPC are effective because you’re able to double the results a user will see when they create a search which involves your business. Google reports that 50% of clicks they receive on advertisements are not replaced by clicks on the organic results if no advertising is present. That means you double your chances of earning a click if your business displays as an advertisement and as a top search result.
Then there is the cost aspect to consider. Both SEO and PPC are very affordable methods which offer proof that you can help build awareness of your business over time. Although no marketing effort is guaranteed, if you focus on creating a dual campaign, there are 4 key benefits that your website gains – even if you don’t see higher traffic levels.
Your website content will be able to connect with future customers on a personal level.
Your links will make it easier to navigate around your website.
Your site will have consistent branding on all pages and in your advertising creatives.
You will reduce the number of dead pages that could affect your brand message.
These are all practices you can do on your own if you have the time and skill resources available to make things happen. Hiring an experienced SEO and PPC firm to handle these needs for you is a cost-effective method to increase the awareness for your brand as well. You must do something to market yourself. If you do not, then you may never be found. That is why SEO and PPC are such an important part of modern marketing.