Online Advertising That Makes Your Sales Skyrocket
Db is a leading online advertising company in Auckland that focuses on helping you run super successful online advertising campaigns in NZ and beyond.
Online Advertising with Db
Whether you want to increase sales leads, traffic to your website, or both, our online advertising services can give your business the boost it needs! With over 30 years combined experience of delivering top-of-the-line paid search and paid social media campaigns for a range of quickly growing businesses across NZ and internationally, Db is your choice for online advertising!
Are you ready to build an evergreen source of sales leads for your business?
57% More Customers
30% More Profit
95% More Email Addresses
60% More Brand Presence
Online Advertising Service Plans
- Services for 1x Ad Platform
- Up to 8 Advertising Campaigns
- Account Management & Optimisation
- Ad Spend Required: $2k to $20k
or 15% of ad spend whichever is the greater
*excludes setup fee
- Services for 2x Ad Platforms
- Up to 12 Advertising Campaigns
- Account Management & Optimisation
- Ad Spend Required: $3k to $30k
or 15% of ad spend whichever is the greater
*excludes setup fee
- Services for 3+ Ad Platforms
- Unlimited Advertising Campaigns
- Account Management & Optimisation
- Ad Spend Required: $5k to $50k
Get a Custom Quote To Fit Your Business Needs
Online Advertising Services
An unbeatable strategy for business growth
Online advertising is one of the most effective ways for kiwi businesses to find new customers and build up their revenue streams. With so many options available, from paid search and paid social media to online display and video advertising – online advertising can be intimidating to newcomers, but it doesn’t have to be!
Advertising with Db will help your business grow by capitalising the power of advertising on Google and Facebook. To maximise their online presence, increase leads and customers, and boost revenue - many businesses leverage the strengths of advertising on Google and Facebook in concert, adopting different strategies that align with the functionality of each platform and seeing a remarkable return on their advertising spend.
Click here if you’d like to speak directly to an online advertising strategist!
Up Your Game With Online Advertising
Advertise All Over The Net With Our Online Advertising Services
There are so many platforms on which businesses need to be visible if they want the greatest shot of finding the best clients. Advertising with Db provides you instant access to and visibility on the following ad networks:
Online Advertising with Db Trusted by
In it to Win it!
OUR EXPERTISE, YOUR DEDICATION - IT’S A DEADLY COMBINATION...
Paid Search Campaigns
Be Found With High Performance Paid Search Campaigns on Google
To clarify, Google Search Ads are types of pay-per-click ads that appear at the top of Google search results. You will recognise them as they feature a little ‘tag’ saying the word “Ad”, which indicates it’s content that a business has paid to put there.
You only pay when someone clicks on the ad, hence the name pay-per-click, which as you can imagine is a super strategic way of advertising and an awesome way to find clients who connect with your ad.
In case you didn’t already know, Google reaches more than 90% of all Internet users and is therefore the world’s largest and most popular pay-per-click advertising platform.
It’s a no-brainer to get on board with, really.
People use the search engine to find solutions to their problems, whether that be the latest tools for the shed or help with designing their dream kitchen. Advertising your business on Google will help you make the most of this opportunity to reach and convert your target audience.
At Db, we offer services to help manage and optimise your Google Ads, this helps your business harness the volume of people searching for solutions in your industry. From creating your strategy, campaigns, ad groups, ad creatives and extensions and optimising their performance, we provide top-of-the-line solutions to paid search campaigns on Google.
If this is sounding like something you’re keen to dive into, we’re always ready to introduce you to an experienced Db strategist for a one-on-one, no-strings-attached call. Click here to get the ball rolling and have a chat with us.
Google Ad Platform
Paid Social Media Campaigns
Be Discovered With Super Engaging Paid Social Media Campaigns on Facebook
Facebook has a massive audience, and, with that, it features some of the most advanced targeting options and diverse ad types - it’s a must-use advertising channel for Kiwi businesses that want to grow (which we are imagining is you?).
Facebook Ads are paid social media ads that appear in users’ newsfeeds (the place where people spend hours scrolling until they find something catchy!).
They’re tagged with the word “Sponsored” to indicate paid content. These ads help companies introduce their offering to interested people.
Advertising your business on Facebook, the world’s largest and most popular social media network, will help you build a better online following, stronger brand visibility, and improved sales lead pipeline and revenue-driving efforts.
At Db, we offer services to help manage and optimise your Facebook Ads to help your business be discovered by more and more of the right people!
From creating your strategy and ad creatives to launching your ads and monitoring their performance, we provide an all-in-one solution to advertising on Facebook and Instagram.
Facebook Ad Platform
Pay Per Click Campaigns
Be Found With High Performance Pay Per Click Campaigns on Microsoft Bing
Microsoft Ads are pay-per-click ads that appear at the top of search results on Bing, Yahoo and AOL search engines… Three for the price of one!
It may also surprise you that the Bing Network attracts 5 billion searches a month from 133 million searchers globally - so if you’ve dismissed these ads in the past then it may be time for you to reconsider.
Bing generally attracts users from an older, wealthier demographic so if this fits with your ideal customer persona then this is an essential channel to reach your audience.
At Db, we offer services to help manage and optimise your Microsoft Advertising pay-per-click campaigns and would love to help you meet those keen customers where they’re at!
Don’t wait to call us to discuss further and get a plan rolled out that works for you!
Why is Db One of the Best Online Advertising Service Providers?
We’re leaders in what we do. We’ve worked on heaps of Kiwi and international online advertising campaigns that have made a substantial difference to the leads, sales and overall business success delivered. The results speak for themselves! Here are a few more reasons...
We’ll Save You Time And Money By Putting You First!
Our team of experts at Db have speed and accuracy on their side, which means we can manage your campaigns for you, giving you the freedom to work on delivering the best possible service to your customers! It’s not about publishing a couple of ads, hoping for the best and leaving you to it… we’re going to be there for the whole ride!
You’ll have yourself a dedicated campaign manager who will listen and understand your requests, put together a plan of action that suits your needs, and keep you up to date with the success of your campaign! As we go, we’ll test the performance of the copy, and continuously develop and tweak the keywords that are a part of your campaign so that you’re always ahead of the game!
Transparent Pricing and Processes
Our customers become our friends. And that’s because we’re upfront and transparent right from the word “Go!”
We determine if our online advertising services and processes are a good fit for your business, and if so we’re super clear about what’s included, what’s excluded, and what that’s gonna cost.
We know everyone has different budgets, which is why we have different plans. We’re open to hearing what you need, so get in touch!
Making Your Goals Our Goals
We are highly conscious of the fact that in some cases, the services that we provide can make or break a business, and you can imagine that isn’t something we undertake lightly.
We all want success, and it’s our priority to bring that to you. When we’re both on the same page, with a combined vision, there is a huge reduction in risk and that means you can have peace of mind we will do everything to smash the goals we’ve set out together.
As we said before with fees, we’re also transparent about the process, and agile to make sure we all adapt as fast as possible to anything that crops up along the way. At the crux of it, we won’t settle until you’re stoked with the results!
Understandable Reporting With Return On Investment
You will know already that we’re hot on analytics, to make sure that everything we do is working well - and if not, we can change things up so that they do!
As campaigns are produced and rolled out, we will continuously test sales funnels and get feedback, and ensure that any ads and keywords are effectively bringing in the return on investment we’re aiming for.
Unique Campaigns Are Designed Specifically For You
The team at Db has experience working with clients across various different industries, so we understand the need for diversity in approach when it comes to campaigns.
In a nutshell, that means that we tailor campaigns according to whom we’re advertising. We have a range of plans - giving you the freedom to choose a bracket that fits with you and your business.
Fast Effective Advertising At Your Finger Tips!
KEY BUSINESS OBJECTIVE #1 - DRIVE MORE SALES WITH GOOGLE ADS
PAID SEARCH IS A HIGHLY EFFECTIVE WAY TO GET MORE CUSTOMERS!
If it’s not all-that-obvious already, there are heaps of reasons why paid search and display campaigns could be an invaluable, game-changing investment for your business. Not only are they an effective strategy for increasing traffic to your website, but they’re cost-effective, laser-edge targeted, and deliver fast results.
If you’re not already convinced, here are six extra reasons to consider:
1. It’s An Affordable Way To Advertise Online
Paid search is one of the most cost-effective ways to advertise.
Let’s dive into why that is! Think back to traditional advertising methods - newspapers, on TV, on billboards... you pay for the space that your ad occupies, and that fee can usually be rather extortionate, without a guarantee the right people will even see it in the first place. The best way to think about pay-per-click advertising is imagining it as if it were the same kind of thing as TV/newspapers/billboards in principle (reaching large numbers of people), but with a whole load more specificity in its reach (and being solely digital). Many people then think that they will have to pay crazy money for the search engine results, but that’s one of the big benefits of paid search ads — you don’t! If you’re a little confused, that’s okay! Basically, instead of paying for the ‘space’ that your ad takes up on search results pages, you only pay Google for your ad when someone clicks on it. It’s like only buying a car once you’ve test driven it. This makes paid search management cost very reasonable, because the only time you pay Google is when there is serious potential for making a sale - paid search ads are so direct in their targeting, that if someone clicks on it, they’re usually ready to buy from you or they’re definitely considering it. In fact, paid search visitors are 50% more likely to purchase something than visitors who arrive on your site organically. And, there are STILL more benefits!
2. Rapid Results
Would lightning-speed results turnaround be enough to convince you!
Since ads start to show up for your targeted keywords (such as ‘cabinet makers’ or ‘new kitchen auckland’) as soon as you make a bid (decided how much money you want to put into pushing your business) on that keyword and have a great quality score (a relevant service to offer the person clicking), it’s not unlikely you’ll see a bunch more traffic to your website within the first week of starting your online advertising campaign. When it comes to other longer-term strategies, like SEO (search engine optimisation), it can take a few months to really reap the benefits — though those benefits are amazing, and worth the wait. However, if you’re looking for a strategy that delivers fast results (especially now that even more businesses have increased their online presence post C-19), paid search is the strategy for you. Just make sure you audit your campaigns often to ensure it's working optimally.
3. Track Return On Investment Down to the Penny
Tracking campaign results is key!
Without being able to dig into the analytics of your campaign, you won’t know what’s working, and what’s not. When you’re able to track the results of a campaign easily, the hassle of finding out what’s going wrong is much easier to see and change. For example, A/B tests are a great way to track how users interact with your ads. You simply decide on a variable to test, and make two identical ads - except for the variable. To give an example, imagine in ad A you see a child playing on a swing set that has been custom-made, and in ad B the swing set is against a studio-like white background. It would be very interesting to see if the humanised, personable ad is more effective than a clear, distraction-free ad that simply shows the product. At the end of the day you need leads or online transactions to keep the lights on - and we can track those ‘conversions’ back to the keyword used to find your website and optimise that to increase your success! Result tracking is priceless, and the fact that paid search campaigns allow you to do it so easily is a remarkable benefit for your business.
4. Hyper-targeted Advertising
Paid search ads are hyper-targeted.
Your ads allow you to target your specific audience with specific content that is most valuable to them. Combined, this makes for a higher chance of conversion. My old boss used to say “I wanna fish where the fish are!” Here are a few ways Google Ads allows you to target your audience: Demographics - one of the best ways to target your ideal customers, the demographic audience targeting allows you to serve ads based on a person’s age group, gender, household income, location, and even the kind of device they use to search. In-market - means people who are already searching for solutions in your category or industry - people who you can target with your offer. This allows you to have a leg up on your competition, since your ads show up — almost intuitively — to customers who are the most interested in solutions that your business provides. Custom intent - we’re having lots of success with this targeting type. When you set a custom intent audience within Google Ads, you’re able to choose words, phrases, and keywords that relate strongly to those who are most likely to make a purchase on your website. Remarketing - one of the most beneficial advertising strategies out there, remarketing allows you to essentially re-serve your ads to users who have visited your website before but didn’t buy or fill in your contact form. Remarketing ads are extremely beneficial because they keep your business and products at the top of customers’ minds — especially those who were close to making a purchase before. It’s basically like a reminder that will revive the interest they may have lost somewhere along the journey last time for whatever reason. Similar audiences - to take your display campaign a step further, you can also target similar audiences to the ones that you target with your remarketing campaign. For example, if the overall demographic of your remarketing list is 50-year-old homeowners, and the intent is to sell a new kitchen, you could also serve this ad to other 50-something-year-old homeowners — regardless of whether they’ve searched for your business. Their similar interests and demographic triggers the ad when you target in this way. Content keywords - targeting specific keywords within the content of your ad allows your ad to appear to users who search that key term. The great thing about targeting with keywords is that you can change them to reflect the time of year and what people are likely to search for. You get creative control over the keywords you use to target a specific demographic or search intent, too.
5. Nurturing Consumers With Easy As Actions
With paid search ads, it's like spoon-feeding your customers an easy way to buy one of your products or services.
That’s because after a user clicks on one of your ads, they are dished up the most relevant page on your website to their search query. This page will include opportunities to entice users to take the next step in the buying process, whether it be providing you with their email address, or even making a purchase. Some examples of these sales pages would be a page with a contact form on it, a page with a quote form, or even a page where a user can simply click “buy now.” No matter how your page is set up, it’s the first place a user will go after clicking on your ad — which creates the perfect opportunity to provide an easy way to contact you or buy your product.
6. Makes Your Sales Skyrocket
If you combine all the info you’ve just read about paid search and display ads, it’s obvious that they can increase your revenue — simply due to the increase of targeted traffic to your website, the effectiveness and relevance of the page they land on, and the ability to manage costs. The combination of these three key features of a paid search ad allows you to see a huge revenue increase for your business, and quickly. It’s the fastest way to appear on page one, and in fact, on average, 41% of clicks go to the top three paid ads that show up on search engine results pages. That means that ad clicks account for nearly half the clicks that are made on the first page of results. Surely, you want to do everything in your power to make sure potential customers see you before they scroll?!
Fast Effective Advertising At Your Finger Tips!
Why Should You Work With An Online Advertising Company?
Managing and optimising Google Ad campaigns is an ongoing process — it’s not just a “set it and forget it” strategy that picks up momentum over time. It’s a process that changes as time goes by, according to how results are going.
If you’re a business owner that spends their time sorting invoices, ordering inventory, and managing a business, it’s unlikely that you have time to run a paid search campaign. That’s where the professionals come in, partnering with an online advertising company to manage your campaign is one of the smartest business moves you can make, since you likely won’t have all the time necessary to dedicate to nurturing your paid search campaign.
A few extra benefits to consider:
Save Time, Energy, Money (and Hair)
There’s a lot to learn, and becoming an expert certainly won’t be cheap. If you want a campaign to be successful, it’s important to become extremely knowledgeable about paid search, how it works, and the different strategies that are a part of a campaign so that you can reap the rewards of the initial set up and continued processes. Another option is to train someone on your team to be literate in all things Google — but this isn’t the best option either, if you don’t want to be down one employee. When you hire a professional online advertising company, you avoid having to learn, or train someone in paid search, and you can leave it in their capable hands!
Spend Your Time Where You’re Needed
When you hire an online advertising company, it saves you heaps of time. Remember how we mentioned becoming an expert? That’s not an overnight job, and if you or one of your employees are planning on doing so, it’ll eat up a lot of hours that you could use doing far more useful things. As stated, paid search is a strategy that needs to consistently be monitored, and if it’s not, it’s unlikely that you’ll see results because everything changes so fast and other businesses who are on top of things will be able to adapt much faster. Checking in on a campaign every day while running a business can be highly stressful work, so why not hire someone to do it for you and know she’ll be right?
Know You’ll Get What You’re Looking For
We will be able to provide you with exactly what you’re looking for in terms of a paid search campaign, and the results you expect. And that’s because we take the time to understand your business, and its key objectives, your ideal customer and their problem your solution solves - and then deliver the right message at the right time!
We’re The Experts
Rest assured we’ve clocked thousands of hours of training and executing in this craft, and know the ins and outs of a successful, effective paid search campaign. When it comes to a strategy that can easily improve the success of your business, why waste time thinking about it? Hire an expert to do the job for you!