Paid Search Campaigns


Be Found With High Performance Paid Search Campaigns on the Google Ad Platform


Why Google Advertising with Digitalbeard is Your #1 Choice


Senior Digital Marketing Specialist

Attention to detail

Our paid search optimisation and management services allow you to get the most out of your campaigns, by taking every detail into consideration. Attention to detail can be the difference between success and failure.

Custom strategy

We offer custom strategies for mid-size businesses in New Zealand that allow you to find online advertising technology to help target your ideal customers. Our campaigns use ads across the Google search engine, the Google display network, YouTube and the Google shopping network to achieve your business objectives for one service fee.

The Full Monty

In other words, when you sign up to advertise on Google with Digitalbeard, we won't keep coming back to you with extra functionality at extra cost - you get it all from the word go so that we can use the full range of Google's offering to the benefit of your bottom line!

What do our Google Ads management and optimisation services include?

When you choose our online advertising services for your Google Ad campaigns, you receive a complete solution to developing, managing and improving your pay-per-click strategy. Plus, you get to partner with a company that brings over 30 years combined experience to pay-per-click campaign management.

Our management and optimisation services include:

  • We provide you with a dedicated account representative
  • We build a custom paid search strategy for your business, industry, and goals
  • We research anywhere from 400 to 10,000 keywords for your campaigns
  • We target Google's entire platform: search, display, video, shopping
  • We use advanced artificial intelligence to research competitor ad strategies
  • We develop custom ad campaign copy, which we then test for performance
  • We manage ad bids strategically to maximise your return on ad spend
  • We optimise current ad copy, design, and targeting to improve performance
  • We monitor and update account settings to ensure PPC performance
  • We track phone calls and form submissions
  • We provide regular reports to keep your business up-to-date
  • And more!

6 Benefits to Google Ads



Not only are they an effective strategy for increasing traffic to your website, but they’re cost-effective, laser-edge targeted, and deliver fast results.

An Affordable Way To Advertise

Paid search is one of the most cost-effective ways to advertise! Think back to traditional advertising methods - newspapers, on TV, on billboards... you pay for the space that your ad occupies, and that fee can usually be rather extortionate, without a guarantee the right people will even see it in the first place.

Show Less


The best way to think about pay-per-click advertising is imagining it as if it were the same kind of thing as TV/newspapers/billboards in principle (reaching large numbers of people), but with a whole load more specificity in its reach (and being solely digital).


Many people then think that they will have to pay crazy money for the search engine results, but that's one of the big benefits of paid search ads - you don't!


If you're a little confused, that's okay! Basically, instead of paying for the 'space' that your ad takes up on search result pages, you only pay Google for your ad when someone clicks on it. It's like only buying a car once you've test driven it.


This makes paid search advertising costs very reasonable, because the only time you pay Google is when there is serious potential for making a sale - paid search ads are so direct in their targeting, that if someone clicks on it, they're usually ready to buy from you or they're definitely considering it.


In fact, paid search visitors are 50% more likely to purchase something than visitors who arrive on your site organically.

Rapid Results

Since ads start to show up for your targeted keywords (such as 'cabinet makers' or 'new kitchen auckland') as soon as you make a bid (decided how much money you want to put into pushing your business) on that keyword and have a great quality score (a relevant service to offer the person clicking), it's not unlikely you'll see a bunch more traffic to your website within the first week of starting your online advertising campaign.

Show Less


When it comes to other longer-term strategies, like SEO (search engine optimisation), it can take a few months to really reap the benefits - though those benefits are amazing and worth the wait.


However, if you're looking for a strategy that delivers fast results (especially now that even more businesses have increased their online presence post C-19), paid search is the strategy for you. Just make sure you audit your campaigns often to ensure it's working optimally.


Would lightning-speed results turnaround be enough to convince you?

Track ROI To The Penny

Tracking campaign results is key! Without being able to dig into the analytics of your campaign, you won't know what's working, and what's not. When you're able to track the results of a campaign easily, the hassle of finding out what's going wrong is much easier to see and change.

Show Less


For example, A/B test are a great way to track how users interact with your ads. You simply decide on a variable to test, and make two identical ads - except for the variable. To illustrate, imagine in ad A you see a child playing on a swing set that has been custom-made, and in ad B the swing set is against a studio-like white background. It would be very interesting to see if the humanised, personable ad is more effective than a clear, distraction-free ad that simply shows the product.


At the end of the day you need leads or online transactions to keep the lights on - and we can track those 'conversions' back to the keyword used to find your website and optimise that to increase your success!


Result tracking is priceless, and the fact that paid search campaigns allow you to do it so easily is a remarkable benefit for your business.

Hyper-Targeted Advertising

Paid search ads are hyper-targeted. Your ads allow you to target your specific audience with specific content that is most valuable to them - when they actively searcing for a solution! Combined, this makes for a higher chance of conversion - as my old boss used to say "I wanna fish where the fish are!"

Show Less


Then add in remarketing ads: One of the most beneficial advertising strategies out there, remarketing allows you to essentially re-serve your ads to users who have visited your website before but didn't buy or fill in your contact form.


Remarketing ads are extremely beneficial beacuse they keep your business and products at the top of customers' minds - especially those who were close to making a purchase before.

Google Display Ads Have Additional Hyper-Targeting Power

Demographics

Serve ads based on a person's age group, gender, household income, location, and even the kind of device they use to search.

In Market

Serve ads to people who are already searching for solutions in your category or industry with your offer.

Custom Intent

Choose words, phrases and keywords that relate strongly to those who are most likely to make a purchase on your website.

Similar Audience

Serve ads to users who 'llok' similar to those who have visited your website before and made a purchase or submitted a form.

Nurture consumers with 'easy as' actions

With paid search ads, it's almost like spoon-feeding your customers an easy way to buy one of your products or services... that's because after a user clicks on one of your ads, they are dished up the most relevant page on your website to their search query.

Show Less


This page will include opportunites to entice users to take the next step in the buying process, whether it be providing you with their email address, or even making a purchase. Some examples of these sales pages would be a page with a contact form on it, a page with a quote form, or even a page where a user can simply click "buy now".


No matter how your page is set up, it's the first place a user will go after clicking on your ad - which creates the perfect opportunity to provide an easy way to contact you or buy your product.

Make Your Sales Skyrocket

If you combine all the info you've just read about paid search and display ads, it's obvious that they can increase your revenue - simply due to the:

  1. the increase of targeted traffic to your website,
  2. the effectiveness and relevance of the page they land on, and
  3. the ability to manage costs.

Show Less

The combination of these three key features of a paid ad allows you to see a huge revenue increase for your business, and quickly. It's the fastest way to appear on page one, and in fact, on average, 41% of clicks fo to the top three paid ads that show up on search results pages.


That means that ad clicks account for nearly half the clicks that are made on the first page of results. Surely, you want to do everything in your power to make sure potential customers see you before they scroll?

REALISE PROFITABLE GROWTH

Why Should You Work With An Online Advertising Company?


Managing and optimising Google Ad campaigns is an ongoing process — it’s not just a “set it and forget it” strategy that picks up momentum over time. It’s a process that changes as time goes by, according to how results are going.

If you’re a business owner that spends their time sorting invoices, ordering inventory, and managing a business, it’s unlikely that you have time to run a paid search campaign. That’s where the professionals come in.



Partnering with an online advertising company to manage your campaign is one of the smartest business moves you can make, since you likely won’t have all the time necessary to dedicate to nurturing your paid search campaign.

Save Time, Energy, Money (and Hair)

There’s a lot to cover, and becoming an expert certainly won’t be cheap. If you want a campaign to be successful, it’s important to become extremely knowledgeable about paid search, how it works, and the different strategies that are a part of a campaign so that you can reap the rewards of the initial set up and continued processes.


Another option is to train someone on your team to be literate in all things Google - but this isn’t the best option either, if you don’t want to be down one employee. When you hire a professional online advertising company, you avoid having to learn, or train someone in paid search, and you can leave it in their capable hands!

Know You’ll Get What You’re Looking For

If you're looking to create paid search and display ads, target specific keywords, target specific demographics, and start a remarketing campaign, we can help. We will be able to provide you with exactly what you’re looking for in terms of a paid search campaign, and the results you expect.


And that’s because we take the time to understand your business, and its key objectives, your ideal customer and their problem your solution solves - and then deliver the right message at the right time!

Spend Your Time Where You’re Needed

When you hire an online advertising company, it saves you heaps of time.

Remember how we mentioned becoming an expert? That’s not an overnight job, and if you or one of your employees are planning on doing so, it’ll eat up a lot of hours that you could use doing far more useful things.


As stated, paid search is a strategy that needs to consistently be monitored, and if it’s not, it’s unlikely that you’ll see results because everything changes so fast and other businesses who are on top of things will be able to adapt much faster.

Checking in on a campaign every day while running a business can be highly stressful work, so why not hire someone to do it for you and know she’ll be right?

We’re the Experts

Rest assured we’ve clocked thousands of hours of training and executing in this craft, and know the ins and outs of a successful, effective paid search campaign. When it comes to a strategy that can easily improve the success of your business, why waste time thinking about it?


Hire an expert to do the job for you!

Fast Effective Advertising At Your Finger Tips!