We offer custom strategies for mid-size businesses in New Zealand that allow you to find online advertising technology to help target your ideal customers. Our campaigns use ads across the Google search engine, the Google display network, YouTube and the Google shopping network to achieve your business objectives for one service fee.
Not only are they an effective strategy for increasing traffic to your website, but they’re cost-effective, laser-edge targeted, and deliver fast results.
Tracking campaign results is key! Without being able to dig into the analytics of your campaign, you won't know what's working, and what's not. When you're able to track the results of a campaign easily, the hassle of finding out what's going wrong is much easier to see and change.
For example, A/B test are a great way to track how users interact with your ads. You simply decide on a variable to test, and make two identical ads - except for the variable. To illustrate, imagine in ad A you see a child playing on a swing set that has been custom-made, and in ad B the swing set is against a studio-like white background. It would be very interesting to see if the humanised, personable ad is more effective than a clear, distraction-free ad that simply shows the product.
At the end of the day you need leads or online transactions to keep the lights on - and we can track those 'conversions' back to the keyword used to find your website and optimise that to increase your success!
Result tracking is priceless, and the fact that paid search campaigns allow you to do it so easily is a remarkable benefit for your business.