“Modern chatbots are, at their simplest, digital assistants that deliver specific results via a conversational interface. At their most complex, they are artificial-intelligence-powered tools that will make highly-personalised marketing scalable.”
HubSpot believes chatbots are the future of marketing because they enable consumers to engage efficiently with a product or service provider no matter where they are or what device they are using. With chatbots there are “no forms, cluttered inboxes, or wasted minutes spent searching and scrolling through content. Communication, service, and transactions intertwine”.
Justin told us that HubSpot was taking the learnings from its Growthbot project – which mines a large number of sources in order to answer users’ marketing, sales and growth questions – and is applying them to the development of a new application within the Hubspot solution suite.
“We’re launching a bot user product within the main HubSpot tool, where a customer can use it on their website.”
There are now more than 100,000 Chatbot users and Justin’s team continues to grow the number of data sources the bot can access, increasing its effectiveness.
Developing AI-enabled chatbot tools was part of HubSpot’s drive to increase its overall offering to customers, Justin says. “We’re actively working to become the tool that companies use for all their front-office operations and chatbot falls nicely into that space – it’s made for customer service, customer support, and sales.”